Toy Design
Wooden track and vehicle toy bringing durable materials to a rising motorsport fan market.
Formula Forge
Academic project to design a product using one material, which was later iterated upon and further developed as a concept.
The Problem
With Formula One viewership rapidly growing in the United States, there is a lack of age-appropriate motorsport toys for three- to five-year-olds that encourage fine motor skill development and imaginative play. Most options rely heavily on plastic, creating an opportunity for a push-and-play toy made with sustainable materials like wood to engage young fans while supporting healthier play and environmental responsibility.
Modular Race Track
Providing kids the opportunity to build their dream racetrack with 3 modular pieces forming any track the child's mind can create.
The Pieces are coming together
To race on the track a vehicle that could capture the essence of Formula 1 cars both past and present was developed.
Vehicle Development
After developing the concept for the modular track, the next piece of the puzzle was to design a simple wooden car that would fit within the track and provide push and play racing run.
Vehicle Design
Concept 1 was selected for its manufacturing simplicity and more classic form aligning with designs of classic wooden toys.
Special Education preschool teacher of 25 years
“I love that the kids have the power to decide what the track will look like. So many toys make these decisions for the child - this toy encourages ingenuity, creativity and collaboration.”
Mother of a 6 and 9 year old
“I like that my children can create new and different courses daily, share ideas, express individual preferences and then put it away in a small space”.
Kindergarten teacher of 23 years
“ I love the motor planning that Formula Forge encourages! Also the durability of the material appeals to me as I need activities that last from year to year in a shared play space”.
Pitstop Playset
Further development into the Formula Forge concept by expanding with a compatible playset and aluminum diecast car.
