Back To School Campaign
Volunteer Marketing role with non-profit : Tennis Outreach Programs (TOPs)
Volunteer Marketing Role
Back To School
This project showcases a "Back To School" campaign for the TOPs youth classes that encourages September enrollment in programing as well as builds brand awareness and loyalty with an event in the first weekend to strengthen ties as TOPs as more than training but a community that supports its players in all aspects of their lives.
Serving up an objective
In previous years the youth programming at TOPs has seen a reduction in enrollment between August and September. The anecdotal evidence from speaking with customers showed that the main factor was school scheduling.
The objective of TOP's to be communicated with this campaign was that as a local non profit TOPs supports athletes not just on the court but also with study spaces and further support as part of a greater community.
Social Content Schedule
To promote the campaign scheduled Social media posts were made to increase awareness of registration for September programs and the September event.
August 6th
Opening of September class registration.
August 25th (1/2)
Monday of Final week of August classes.
August 25th (2/2)
Posted to promote the event to the community.
Instagram Stories
August 6th
Opening of September class registration.
September 6th
Day of "Back to School" event, promotes the option for a professional photo of the player as well as other offerings.
Monitor Slides
Rotating slides throughout the facility promoting registration and event details.
